Making a difference AND a living
The more eagle eyed amongst you might have noticed a change to my tag line. Instead of saying “your practice made perfect” it now says “helping health practitioners make a difference AND a living” So why the change? Well over the past few months I have had lots of time for reflection, as the death [...]
Extreme Self-Care: A Must-Have Mindset
In the latest volume of my eZine, Practice Builder, I talked about how important it is to work on the relationships that support you in your business building efforts. Running a business can be a lonely place and you need to have as much support as possible. But it takes time and effort to sustain [...]
Podcast: Interview with Claire Raikes
The second in Attract Patient Now’s series of podcasts presents an interview with Claire Raikes, who talks about how important it is to be yourself when you market your business. In her own words, Claire works with small businesses with big hearts! She discusses the importance of having a well defined “niche” and looks at [...]
Business Marketing Strategies in 2011
When I was planning the information for my business-building bootcamp, which launched in April, I decided to focus on how service business marketing strategy looks in 2011. And I was amazed to see how much has changed since I started building my practice in 2001. In ten short years, technology has revolutionised business-building for service [...]
Podcast: Interview with Gill Warren
The first in a series of podcasts presents Gill Warren – business coach, chartered accountant, lecturer and author – who shares my passion for ethical business. Gill and I discuss the problems therapists face when setting up their businesses, mistakes made when trying to get more clients, the importance of “money,” figuring out how much [...]
Delegate The Stuff You Don’t Like To Do!
Throughout my health business ownership, whilst running and growing my health clinic in the UK, I have consistently struggled with one area of my strategy – delegating to others the things that I am no good at (and don’t really enjoy doing). I have lost count of the number of times I have started a [...]
What Are Your Business Plans For 2011?
It’s at this time of year that everyone starts to think about what they want for the next 12 months. New year’s resolutions are made (and often instantly forgotten!) and we look forward to “the best year ever”. But let’s simplify this a little. If you were going to make just one single change to your [...]
How to leverage your time.
One of the big things that gets in the way of health practitioners business progress, is the restriction that comes from swapping time for money. What do I mean by that? Well to build a practice and fill it with patients is a great achievement, but what do you do once you have succeeeded at [...]
A Fair Price To Pay?
One of my favourite bloggers is Jonathan Fields. Last week he wrote about an interesting situation he was going through after breaking a bone in his foot. You can read it here The main thing that he talks about is how he feels he has been ripped off by having to pay his Doctor 6 [...]
How’s your sales patter?
I had a patient yesterday who was talking about his business to me, and at one point he said “after all, we’re all in sales aren’t we?” That made me think a little. I know deep down that part of my practice building is sales based – it’s just something that I often didn’t like [...]
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